You can’t really expect your company to thrive and prosper without having a brand that serves as a cash cow for your business organization. Every successful business organization in the world has been seen to focus on producing create brand awareness strategy that enables them to raise enough funds and profits in order for them to even think of moving into other markets and try diversifying.
Now, the brands that serve their purpose in satisfying ways for their organizations are the ones that are well known and well trusted by the public in terms of product quality and price both. But in order for a business organization to make one of their brands to get to that level, it takes a fair amount of effort, time and money.
The first step to go on about this for a business organization is to make their target market or niche aware of the existence of the brand. The trust-building comes later because there is no chance that the target market is going to trust something or someone that they don’t know.
Now, there are various means through which a business organization can get on with the brand awareness process for its target audience. These means can be mainly divided into two broad categories
- traditional ways (the era before the internet).
- Modern ways or the digital age (after the launch of the internet).
In this piece here we will be going over the traditional and modern, both ways of creating brand awareness among the targeted audience.
Traditional ways of creating brand awareness
The idea behind the traditional ways of marketing and modern ways is pretty much the same. The techniques used in both ways are targeted towards the phenomenon of building up the desire in the target market to come and approach the business organization for its products.
While many techniques are not being seen in the market today as they seem to be time-consuming ways of creating awareness and frankly many more effective ways of creating awareness have now entered the market with the advancements in technology but some of them can still be seen even now.
Billboards are one of the very commonly used ways of creating brand awareness plus also one of the most used ways of advertising and persuading the target audience to approach the brand with the intention and desire of buying the product. Most of these billboards can commonly be seen on roadsides displaying bright and attention capturing images with the company’s slogans.
Brochures and pamphlets
Through pamphlets and brochures, most businesses and brands were observed to create awareness amongst their target market. This is a piece of paper that provides a basic introduction about the business and the products and services that it provides.
Celebrities endorsing the products
Remember advertisements where your favorite celebrity is either wearing or carrying a certain brand and telling the world that he or she trusts that brand because of one reason or the other. This has also proven to be one of the most popular ways used for creating awareness in the targeted market.
Modern ways of creating brand awareness
After the introduction of this platform, many businesses were interested in learning of how to create a Wikipedia page for a brand. Wikipedia over the period has made a name for itself as one of the most reliable sources of information that many brands are using to their advantage and due to the huge amount of web traffic it has this platform is one of the best ways of creating brand awareness.
Social media marketing
In the last ten years, the use of social media has made itself one of the major ways of sharing information and ideas by people among people. This platform has proven to be one of the best and the most cost-effective ways of creating brand awareness for many business organizations.
It has been observed that most business organizations start their marketing campaigns from social media nowadays rather than using any other way or technique. creating brand awareness through social media because this is a platform where people feel at home and can be targeted where they least expect it by exposing them to the desired stimulus by businesses and brands.