The world of custom packaging can be an overwhelming one, especially for designers who are just starting. There are so many different techniques you could use; just a few include; die-cutting, embossing, foil stamping, digital printing and more! This article compiles ten points to consider that will make your custom packaging stand out from the crowd.
1. Choose a design technique that enhances your design
The correct design technique is an essential part of making custom packaging. Choosing a design technique that enhances and works with your message and brand will ensure its success. A few questions you can ask yourself include: Does my product call for die-cutting because of the shape? Should I use foil stamping to make it stand out more?
2. Determine what kind of material you’re going to use (paper or plastic?)
This is a fundamental question- there are so many different kinds of materials, and it’s essential to know what type you’re working with. For example, parchment paper would be no good for foil stamping straight on- the ink would bleed through. There is something about custom foil stamped labels that looks so good. The material is also essential when considering your budget- PVC is much more expensive than paper or plastic!
3. Determine the size of your packaging
This answer is simple if you design packaging already: you already know the size. If not, you need to approximate and make sure your custom packaging will fit in with what is already out on the market. For example, is your packaging much smaller than other competitors’ or much larger? Does it call for a specific shape? These are all questions that can determine how to proceed.
4. Decide on a colour palette that fits your brand’s identity.
Thinking of a colour palette for your custom packaging should be your next step. Think about what colours are most present in your brand’s identity and run with that. For example, if you work with detergents, then try using blues and greys to convey a sense of “cleaning”. On the other hand, if your product is whimsical and fun, bright, pastel colours will work well.
Read Also – The Top Benefits of Product Packaging
5. Create a mockup before you finalize it
This is another essential step. If you’re unsure if your design will work with the technique, make a mockup of it before you even finish creating the packaging. This way, when you go to print or produce the custom packaging- if something doesn’t look right (the shape isn’t right, there is a gap where the technique didn’t work), you can fix it and customize it before it’s too late.
6. Find a print that can offer the kind of custom packaging you want
It’s essential to find a good printer, especially when it comes to more specialized techniques. If you want die-cutting or embossing, every printer is not the same. Make sure to look around until you find one that can offer precisely what you’re looking for.
7. Make sure you get a reasonable price
This step is simple, but it’s vital. Make sure you find a printer with competitive prices that won’t affect your margins or business strategy. You have to remember, they are businesses too and want to make money just as much as you do. They shouldn’t be the reason why people don’t buy from you anymore!
8. Consider going asymmetric with your design
For those designers who have a hard time thinking outside of the box, this technique is for you. Going asymmetric with your custom packaging design can help you stand out from other brands and products. Of course, if your product lends itself to symmetry- i.e., perfume bottles- then definitely go that route. However, being creative and going off centre can be a surefire way to succeed in your custom packaging.
9. Customize using stickers or labels
Sometimes, just die-cutting or embossing isn’t enough. Sometimes you need more. This is when making your sticker from scratch can come in handy! Whether you’re printing them off on a small printer, ordering them from an online printer, or even hand making them, sometimes a simple sticker can create your custom packaging stand out.
10. Print your design on a clear label or sticker
Sometimes, it’s best to keep things simple. If you have a reasonably straightforward custom packaging design, go ahead and print it onto a label! Clear labels can make a massive difference for designers looking to keep the cost of their packaging down. But, sometimes, you need a good design, cut to the proper shape, and placed on top of a good quality label.
Custom packaging can be a considerable part of your company’s branding and marketing strategy. It is worth the time, money, and effort to invest in custom packaging that will stand out from competitors. The 12 techniques we have outlined should help you get started on designing a package for your brand or product with ease.
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