If somebody asks you how successful your marketing strategy is, what do you answer? Measuring your marketing effort is extremely crucial because the success of a business depends on marketing. It is not just about promoting your products and services but how you understand the problems of your target audience to offer them the right solution. If you talk about traditional marketing, four pillars are price, product, place, and promotion, but since you live in the digital era of marketing, these four pillars have transformed outright.
When it comes to marketing, entrepreneurs think about advertising their products. Advertisement is not enough to attract your customers to your brand and to convert the potential prospects. You need to understand the needs of your target audience. You should spend time researching what they want from you. You will have to produce a high-quality product that stands out from your competitors and know whether they are satisfied with it or not. A marketing cycle starts with targeting your audience and ends with keeping them happy. If you want to make digital marketing successful, you should know about these four pillars.
Here are The 4 Best Pillars of a Successful Online Marketing Strategy
If you do not know who you are targeting, you cannot be able to understand the needs of your customers, and as a result, your marketing efforts will go in vain. The first pillar is the foundation of your marketing strategy. If the base is vague, you cannot get to the top of the pyramid. It is paramount to know who you are targeting and what they want from your business. This work starts right from the step of deciding a niche for your business. You should ask yourself questions like:
- Who do you want to target – people aged between 20 and 40 or senior citizens only?
- How will your product help them?
- Does your product solve their current problems?
- How is your product different from your competitors?
Having answers to these questions at the time of the developing stage will help you have a direction to grow. However, this cycle does not end as you get the answer. It restarts as you build some clients.
- You should ask your current and past clients to know what they expect from your business. What are they looking for?
- You will have to understand the buying behavior, their perspectives, opinions, and what makes them buy your products.
- Do some market research to know the level of competition and how you can keep evolving your product to stand out.
You cannot offer a solution unless you know whom you are targeting. All rest marketing efforts depend on it. They will not produce any result if your first step goes awry.
2. Effective content
Content plays a paramount role in digital marketing. Since you cannot directly approach to a user, content is the only way to explain to visitors about your products and services in detail. Every user will read content to know how your brand is helping them, and therefore the content must be well-written. However, content marketing strategy does not just aim to boast about your offerings. Effective content marketing not only aims to reach out to customers to encourage them to invest in your product but also to provide them with engaging and informative content.
Content marketing is a must to make your presence in the search results. If your content marketing strategy is weak, your users will not be able to find you when they make a query with a relevant keyword you have targeted. Now you can say that content is crucial for serving both search engines and users.
Apart from deciding content for your websites, you will have to brainstorm topics to offer solutions to their current problems. Generate blog posts daily, weekly, or bi-weekly depending on your goal to provide new information to your users. If you feed them with unique details, they will be in touch with your business. It is intrinsic to engage your users if you want them to come again and again to your business.
The third pillar you need to focus on is communication. It means how you spread information to your users. No matter how good content you have posted on your website or blog posts, the most critical question to think about is how you will communicate it with your users. Whether you launch a new product or offer a unique scheme, you need to use an effective means of communication so that every user gets to know about it in time. Here are the forms of digital communication:
Email – Since recipients have already subscribed to the email list, you can send in newsletters to share a new piece of information. Email marketing is used to propagate new launches and special offers.
Social Media – Another best way to communicate is social media platforms. As most of the customers are present on these platforms, it can quickly spread the message.
Texting – You can use this communication means when you have to send over alerts. For instance, rebate in interest rates by 5% on loans on benefits with bad credit. Offer valid for 24 hours.
4. Key performance indicators (KPIs)
It is crucial to measure KPIs as it determines whether the business is growing in the right direction or not. KPIs can help you know where improvements need to be made if it is not going as well as planned. KPIs can help you see the number of customers visiting your website, bounce rate, conversion rate, search engine ranking, the number of sales, and the number of revenues.
If you want to make your marketing successful, you will need to focus on the pillars mentioned above. Make sure that you know your target audience, you have the right content strategy, you have sufficient means of communication, and you measure KPIs to know your progress.
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.