Are you looking for a way to charge more for your products? Look no further than your customer experience.
Reports show that 86% of customers are willing to pay more for a better experience. If you haven’t done the work to optimize your customer experience, you might be missing out on more profit.
If you have a presence online, data tracking will help your business step up its customer service game. Keep reading to learn what data-tracking software provides to its customers.
Personalize Your Communication
There is more data on the internet about your customers than ever. People freely give this information away on social media and to the businesses they buy from. You can use this data to personalize your campaigns to target your customers better.
The first place this is useful is your email list. When someone signs up for an email campaign, you can place them in a segmented list and collect information about them. You can use this data to send targeted emails that speak to the interests of those customers.
You can also use data to personalize and target your advertising campaigns. Social media websites have advanced filters that let you target your ads as narrowly as you wish. These features allow you to create compelling ads that your ideal customers are more likely to click.
If you had to put employees on the phone to gather all your customers’ feedback, it would take a long time and require too many employees. With technology, you can handle this task in a simple form.
You can use online forms and surveys to gather customer feedback about your products. You can use your email list to follow up on purchases or place a public form on your website to get public opinion.
These forms allow you to gather a ton of valuable data without much work on your part. You can use this information to figure out what does and doesn’t work with your products. Following up on your customer concerns will tell your customers that you’re listening and are doing everything possible to provide a great experience.
Optimize Customer Journeys
The online sales process works a bit differently than your typical sales cycle. In many cases, you won’t have a team of people on phones or in stores trying to make sales. If you run an online shop, this process primarily happens online.
The question is, what can you do to optimize the conversion rates on your website? The key to doing this is to create a customer journey that takes them from an information-seeking mindset to a buying one.
You can use your online platforms to track data. This data will tell you what your customers do during your customer journeys and the common failure points. You can then use these insights to optimize failure points to increase your conversion rates.
Split-Test Your Website
Looking at the data from your customer journey will only get you so far. It’s a high-level overview of what happens when a potential customer arrives on your website. If you want to get the highest conversion rate possible, you’ll need to get into the details.
Heatmaps are a tool that gives you insight into what your website visitors do on your pages. They tell you where people hover their mouse, where they drop off on your pages, and website elements that are focus points.
You can use heatmap data tracking software to figure out if your visitors focus on the correct parts of your site. Your goal is to bring focus to your call to action to push people to make buying decisions. Split-testing is the way you do this.
With a split-test, you make small changes to your website to measure how those changes impact customer action. You run these tests at scale, so heatmaps are an excellent tool for measuring whether your tests are moving your customer’s attention to the information they need.
Provide Customer Service
Do you have products that need a lot of support? If your buyers ask many questions ahead of time, you might need to hire a large team to handle the inflow of questions. The good news is that you can cut out a lot of that support time by using AI.
Chatbots provide a way to filter through the common questions people have about your products. You can use your data from common customer questions and problems to teach an AI chatbot to handle many of your support requests.
Doing this means you free up time for your team to focus on more critical support tasks. Customers will only go to a real person if your chatbot runs across a problem it can’t solve itself.
Using a chatbot also means that customers get a faster response time. Since customers can get their answers straight away in most cases, they won’t need to wait on a real person to answer their questions. Your chatbot can also direct customers to the right person to answer customer questions, so people won’t need to go through a cycle of people to find their answers.
Show Product Recommendations
If you have several products in your lineup, the chances are that some of them will relate to each other. The question is, do your customers know about your other products that they might like?
You can use data from previous customers to learn which products are commonly purchased together. Your goal with your website should be to sell as many products as possible. If you provide great recommendations, you’ll provide a better customer experience and make more money from your business.
You can also use this information in your email lists. If you keep track of products people buy, you can suggest products they might enjoy in the future.
Invest in Data Tracking Software Today
You need every advantage you can get today to keep ahead of your competitors. Data tracking gives you insight into your customers so you can provide them with an experience they won’t see anywhere else. Test out tracking software today to see what all it offers.
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I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.