Mobile billboards

Mobile billboards are relatively new, but they’ve grown tremendously in popularity in recent years due to their unique ability to attract attention wherever they go. Car or truck advertising is one of the most popular forms of advertising because they don’t stand still doing nothing the way traditional billboards do while they’re promoting a certain business. There are numerous types of mobile advertising available, and the more the vehicle moves from one point to another, the more potential customers will notice it. Below are a handful of facts you probably don’t know about this type of advertising.

1. It Is Extremely Cost-Effective

Advertisement costs are usually calculated in cost-per-thousand (CPM) viewers, and with mobile advertising, you can easily pay just a few cents for every thousand viewers you need to reach. This makes this type of advertising one of the least expensive types available these days. Regardless of which type of advertising you’re comparing it against, mobile billboard advertising is likely to always be the least expensive.

2. It Is Good for Both Small and Large Businesses

Whether you’re a startup business or a large corporation that’s been around for years, car and truck advertising is a great option. This is because you can personalize this type of advertising so that it perfectly suits your needs regardless of what your marketing or promotional needs are. Regardless of the size of your business, this type of advertising can accommodate you every time.

3. It Is Perfect for Local Businesses

Unlike national advertising companies that may only work with larger clients, mobile advertising companies can accommodate both national and local clients. This means that even small local businesses with small budgets can have a great marketing campaign developed—one that is guaranteed to reach numerous prospective customers in the local area.

4. You Can Get Very Specific with Your Target Market

Mobile billboard advertisers know exactly where to find your target market. They don’t just send vehicles out there with your ad on the sides just to get ads out to the public. They conduct extensive research so that the ads are certain to be exposed to people who have a good chance of desiring your product or service. This means that every time the vehicles drive around with your ad on the side of those vehicles, you are one step closer to gaining additional customers!

5. Mobile Advertising Has a Higher Retention Rate

Mobile billboard ads have higher retention rates than standard ads do. Studies have shown that the retention rates with mobile advertising are roughly 7% higher, which translates into a lot more clients remembering who you are even after they stop seeing the ads. The number of clients who enter your brick-and-mortar store is also a lot higher, so all the way around, you’re going to get more customers with this type of advertising.

6. The Statistics Show Why It is Effective

It has been estimated that the average person spends roughly 70% of their time outside of their home. This means that they spend most of their time in a position where car or truck advertising is the perfect medium to introduce them to your product or service. People are on the go more than ever before these days, so if you want to catch their attention, catching it while they’re outside is always a great idea.

7. Customers Often Make Shopping Decisions in Their Cars

Because prospective customers are in their cars so much, they often make shopping decisions while on the move. If they’re on a long commute somewhere and they see a mobile billboard ad, it’s very likely they’ll decide to check it out further while they’re in their car sitting in traffic! This is especially easy, thanks to most people having cell phones with them at all times.