As 2023 comes into view, the wealth of technology available to businesses continues to expand. The last few decades have seen plenty of new technological innovations greatly improve business communications. But employing so many new tools in a short space of time can have a detrimental impact on your organization. In order to maximize productivity and creativity in your workplace, you should strongly consider investing in unified communications in the new year.

What are unified communications?

Unified communications is an umbrella term referring to a system that integrates several communication services such as instant messaging, email, video conferencing, and content sharing into one unified system. While it may not always be a single product, the aim of unified communications is to provide a consistent user experience across multiple systems. A good example of a unified communications system is Horizon Collaborate, seen here:

With unified communications, a team member can send a message using one service and receive it using another across a range of devices, from personal computers to smartphones. Essentially, unified communications aim to streamline workplace communication, making the user experience easier and more efficient.

Why you should invest in unified communications in 2023

Investing in unified communication can have a big impact on the productivity of your workforce. Streamlining your organization’s communication leads to a much-improved user experience, improving morale and allowing workers to better meet the needs of customers. Here are just a few reasons why you should invest in unified communications.

 Accommodating remote workers

The last few years have seen a big increase in the amount of remote working. Though the world is gradually returning to normal following the COVID-19 pandemic, many businesses are still opting for hybrid working. With a unified communications system, employees can easily work across multiple devices and access different programs in one simple system, allowing them to work productively wherever they are.

Lower costs

Having all of your communications on one unified system can greatly decrease business costs. Instead of running several different communication tools, investing in a single unified communications system that everyone in the organization is using can be extremely cost-effective for your business.

Improved customer service

Not only can unified communications boost employee morale and productivity, but they can also have a profound impact on customer service. A streamlined communication system allows workers to quickly and easily communicate with and serve customers, which can make a big difference when it comes to improving customer retention.

Improved security

Finally, a unified communications system can greatly improve your business’s IT security. A range of different communication services can be more susceptible to hacks but having all of your organization’s sensitive communications and files in one place can make it a lot easier to keep them safe. This can also be beneficial in the event of a workplace disaster, as having all of this information readily available means that you could get back to normal operations much quicker.

Ultimately, investing in a unified communications system can have a significant impact on the performance of your business, greatly increasing worker productivity, customer service, and security and giving your organization a significant advantage in 2023.