The Facebook cover photo is among essential elements of the Facebook profile of a brand. It’s like the show window of the business.
If you’re passionate about social media marketing, the business already has a Facebook presence. You have chosen the perfect profile photo, fill in all the missed details, and even written a fairly stellar bio of what your business is doing. But you’re done.
As a busy small business owner, rather than adding a fantastic cover photo to your Facebook profile, there are probably a dozen things on your imagination. It will draw potential buyers and keep existing fans entertained and return to your website with a fabulous cover photo. It can be a challenge, though, to find the right picture. We looked through some of our Facebook Accounts for Constant Touch customers and picked 15 small businesses that have perfected the cover picture art.
1. Encourage a Deal
You certainly learn about using videos to illustrate how users use a product or service. For pictures, the same possibilities remain. You’re growing ideas with your clients to encourage them to connect with you when you display your offering in your Facebook cover pic.
In this cover picture, Customizable Arrangements places the product front and center with a “Happy Thanksgiving” note in the background. It’s easy, but you can have used this technique to paint your commodity in a way that means that’s something truly unique.” It’s a smart way to put the animated show, and we all know someone with a celebration coming up.
2. Introduce Your Workforce
In the cover shot, showcasing your staff is a perfect way to humanize the name. It’s excellent for your fans to know the people who work there for your brand. It inspires trust and, if nothing is more comfortable, a smiling face with which to communicate. Recent research has found that pictures of real people in conversions are more successful. Your consumers don’t want to see icons who they don’t know, but rather the dedicated workers behind the company who make it what it is.
3. Promote New Activities and Innovations
As mentioned earlier, the cover page is the first thing your viewers can encounter as soon as they enter your business page. Individuals are still more inclined to sales, exclusive offers, and new goodies. As a sales tool, you should always use coupons and gift cards. So, one of the best suggestions for making your cover page more impressive is to supply it with your forthcoming sales, discounts, and new items with exciting content.
4. Understand the Facebook Rules
No matter how imaginative the cover page is, you can’t post the cover page if it doesn’t meet the Facebook requirements. So, please follow the directions on Facebook. Here are the three things to bear in mind: The page on the cover is public. No copyrights can be deceptive, dishonest, or infringe on surfaces. You will not allow others to upload their timeline to the cover page. For the cover image, adopt the correct dimensions: 828×315-pixels on the desktop and 640×360-pixels on the smartphone.
5. Express Your Identity
A big part of marketing is some visual content because it’s one of the easiest ways to show off who you are and your brand’s persona. Your picture of your cover is a perfect way to display material that aligns with how you view your company online in other ways.
6. Appeal to Attract to Your Work
Any enterprise, be it restaurants, catering, etc., in the food industry has a stellar chance to draw exposure by using enticing images of their mouth-watering deals. You can switch out Facebook cover images to reveal what’s new on the meal, along with recent sales and seasonal changes that bring in new recipes and menu upgrades.
Having a call to action to explain a commodity better and get visitors going can be productive. However, it does ‘t often hurt to let the picture of the product speak on its own.
7. Dynamic Imagination
A location for explicit ads and marketing does not necessarily have to be the Facebook cover photo. The most important message and the best performance often stem from encouraging imagination to take over.
8. Foster a Hashtag
Hashtags are effective; various organizations have been very active in tracking fans’ conversations and measuring the reach of different ad campaigns and releases.
9. Profile Photo Must not be Overpowering
The profile image is so distracting in some circumstances that portions of the cover picture are obscured beneath it, and it isn’t enjoyable for a cover page. So, please ensure your cover page doesn’t make it possible. At a glance, all the relevant text or places you want to highlight on the cover page must be visible.
10. Bring Back Memories of the Holiday
If you change your cover page as per the holiday moods, it will be pleasant so that your guests can link it to their present spirit. Thus, for Christmas, get a different one, and for Easter, and so on. Be sure to offer priority to the local festivals if you have a localized audience. It’s also a great way to draw together the crowd for the exclusive festive offers.
11. Encourage a Giveaway
There are several ways to alert your fans that you’re hosting a giveaway or contest: push alerts, email, local posters, Facebook posts, word of mouth, etc. But a lot of those tactics just hit people who are watching you already. A smart way to make sure your competitions are accessible to all, particularly new guests, is via your Facebook cover picture.
12. Humor Pinch
To retain one’s image imprinted in the memory, comedy goes a long way. So, it will be awesome if you can put a pinch of humor on the cover page that will establish a breezy feel overall. The study implies that individuals respond to comedy stronger than most other feelings.
On the massively popular social media sites, the Facebook cover page plays a significant role in determining your company page’s fate. Note, as nearly any company out there uses Facebook, you can still have your rivals in this social environment. So, the rivalry is up in the clouds. These tips mentioned above are both tried and tested and known to achieve the highest traffic anticipated.
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.