Getting traffic to your website is one thing, but if those people aren’t engaging with your site, then it’s not worth much. Boosting engagement with your website can help you achieve your goals more often, and so, it’s an important step to focus on.
Understand Your Target Audience
Engagement always starts with understanding your target audience. If you don’t understand how your target audience members search, their pain points and the questions they have, and the information they’re looking for, then it’s going to be difficult to get significant engagement. This is why you’ve got to have a clear picture of the people you want to engage within your content. A good way to do this is to create detailed customer profiles that delve into your ideal customers/readers. Once you know what the users want, then it’s much easier to create content that’s going to engage them.
Good User Experience
As an internet user, you know how frustrating it can be when a website doesn’t offer a good user experience. Poor navigation, links that don’t work, text constantly moving around the page, are all reasons why we leave websites. If your website isn’t offering a good user experience, then it’s going to have a big impact on engagement. People have a lot of choice about where they get their information, and if people find errors on your site, then they will go elsewhere. UX is a quick way to lower your level of engagement, so speak to Magecloud.agency and make sure it’s a priority.
It’s easy to get carried away with your goals when you run a website. The real question should be how are you helping the user to achieve their goals? The only way to achieve real engagement is by offering real value to the user. If you understand your target audience, then you know what they’re looking for, and you have an opportunity to offer them something very useful. This takes time and commitment to creating content though, and this is a vital part of boosting engagement. If you can’t offer your users valuable content, then there are lots of other websites out there that will. Make use of your knowledge, and create the best possible content.
Work on Your Headlines
Headlines are a vitally important part of your website. People want quick, easy access to information, and they use headlines to decide whether your page is offering this.
If people are clicking on your website from a search engine results page or social media link, then they don’t have much to go on. All they’ve got is the headline and a short description, and they’ve got to decide if the link is worth clicking based on this. Make sure you’re making the most of this opportunity to get people to click your links and engage with your content. You need to be to the point, address your target audience’s concerns, but also find a way to stand out from the crowd.
It’s a tricky combination, but with good planning, your headlines can help boost engagement.
Get to the Point
It’s no use attracting people with well-crafted headlines and then not giving them the information they want. You’ve got to be able to follow through with what you’re promising people, and this means getting to the point. Your introduction should be concise, addressing the issue at hand, and making people want to read on because of the quality of your information.
If you try and bury the answers to the questions you’re addressing, it won’t result in people reading on and on until the end. Instead, people are going to click back to where they came from and get their information from somewhere else.
People consume content in different ways. Some people might enjoy reading blogs, but others prefer watching a video or looking at an infographic. If you’re not catering to everyone’s tastes, then it’s going to limit your engagement. Luckily, it’s easy to turn your blogs into other forms of content. With free software such as Lumen5, you can turn your written content into attractive videos to boost engagement on your pages. It might be a small change, but just by offering people the option of consuming information in a different way, you can have a big impact on engagement.
Calls to Action
If you want people to explore your website, then you’ve got to guide them through the process. The way you do this is through internal links and calls to action. Some people will naturally search your site, but for many, you need to prompt them, and if you’re not doing this, then you’re losing out on engagement. Put helpful links in your content, and tell them why they should click them.
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.