While many businesses adhere to paid advertising as their main source of reaching new and existing customers. This is because ads help small businesses retain customers, improve customer value, and reduce customer churn. Savvy business owners use tried and true method to grow their business results online and that is content marketing.
What is Content Marketing
When you hear the word content marketing, you are likely to think about blogs, articles, or social media, but it is much more than that. Content marketing is a comprehensive long-term marketing strategy. The strategy is built around creating and distributing content that adds value to your customer’s lives, build a stronger relationship, capture their attention, and improve brand recall.
How Can Content Marketing Help A Business?
Content marketing has proven to be super effective and is a vital part of building trust that inevitably leads to conversions.
Here are 10 more reasons for how content marketing can help a business.
If you are looking to build a brand that wins over new customers and builds trust amongst them, then create proper and relevant content consistently that adds value to your target audience. It will eventually build trust in them and it becomes clear to customers that you are an authority in your field, so they will do business with you.
Before you build trust, you need to make your target audience aware of your business. When the audience becomes aware of the various aspects of your business and the products/services you offer, they will frequently visit your website or blog. Thus, builds trust as well as generates more traffic.
Helps with Organic Search (SEO)
The benefit of content marketing is linked to your other marketing efforts and one is SEO. SEO helps you rank higher in the search engine result pages and helps your business get noticed. search engines will recognize your content useful and provide the answer to people searching.
Greater Return on Investment
Content marketing helps generate 3X the leads for every amount you spend as compared to ads. Ads have their place in a marketing strategy and help with customer reach and retention. However, without content marketing, your ad spend increases.
Better Online Reputation
About 82% of people say that they have a positive feeling about a brand that provides them custom content and 80% appreciate brands allowing them to learn more about products/services and the industry through content. So, content marketing leads to happier customers.
Keep Customers Coming Back
Another reason you should think about investing in content marketing is that it keeps customers coming back. When you have great content, people are likely to come back again and again. You can create content that mirrors their journey and answer their most frequently asked questions. However, if you find creating content difficult, you can always hire content writings services to help you.
Grow Social Media Following
Social media is another way where you can share the content you’ve created. Sharing content that solves the problem uniquely is an effective way of reaching a wider audience. Your audience may also share your content with their networks. In turn, you gain some new interactions or new followers, thus, increasing brand awareness and visibility.
When you distribute content on various platforms, it opens up several avenues for you as far as to lead generation and reach are concerned. This becomes an automated process and starts receiving messages from the audience you tap into on these platforms, thus building a relationship.
Stand out from Competition
Content marketing can help you get a leg up on your competitors. Your audience may visit you expecting informative blog posts or entertaining videos. Audience turn to you not only when they have questions but also when they want to be entertained.
If you have informational and relevant content on your website, then other websites will want to link to yours to share what you have to say. Depending on the linking site, your audience may multiply manyfold. The tangible benefit is that backlinking is one of the reasons the search engines use to rank your site. If authority sites are linking to yours and more people are visiting your site through those links, your page authority increases.
These are the reasons how content marketing can help a business. You can also implement these tactics by yourself but it will take efforts and lot of time.
If you are looking for more great marketing services for your business, then get in touch with SEO Discovery today and see how we can help grow your business.
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.