YouTube is a hugely popular platform that is not only a source of free and varied entertainment but also a very profitable opportunity, too. Although it isn’t quite as easy as logging on and watching the cash flow in, with enough time, dedication, and innovation you can make money by creating and posting videos on YouTube.
Find Your Niche
YouTube is a hugely popular platform, not just with viewers but creators, too. In fact, there are a total of 1,300,000,000 YouTube users. The platform receives 30 million visits per day and has an average of 300 hours of videos being uploaded every single minute. This abundance of both users and content means that finding your niche is very important, especially when you are starting to grow your channel. Having a specific niche will help you to stand out from the crowd and will make it much easier for you to find relevant viewers who are more likely to become loyal subscribers.
Invest in Equipment
Luckily, technology these days means that you don’t have to take out a short term loan to be able to afford the equipment necessary to film a YouTube video. Although having top-of-the-line filming equipment will give your channel an extra edge, most smartphones have pretty good-quality cameras built-in. Aside from a camera, you will also need access to a computer or laptop where you can edit your footage and upload it to your channel.
Do Your Research
There is big money to be made on YouTube, but to truly reap the benefits you need to have a large subscriber count. As Forbes reports, the average YouTube pay rate is between $0.01 to $0.03 per ad view, which is about $18 per 1,000 ad views; this comes to between $3 to $5 per 1,000 video views. In order to actually get paid by YouTube, you need to reach a balance of $100 once you have become a member of the YouTube Partnership Programme, which allows you to receive money for paid advertisements on your videos. Earning money on YouTube is by no means an instant endeavor; in fact, you need at least 1,000 subscribers and over 20,000 views, which is why it is so important to do your market research so you can quickly progress to YouTube partnership.
Before jumping in a posting your first video, it can be very useful to create a strategy of how you intend to proceed. This strategy can include a posting schedule, a list of video ideas, as well as how often you reply to comments or posts on your social media accounts. Planning a structure for your videos is a great way to make them look more professional. Your video structure or template can include an introduction, a call to action (to subscribe), the content, and then a conclusion and a reminder of your posting schedule. Posting consistently can certainly help you earn your place on YouTube’s coveted suggested page, so it might be helpful to have a few videos already filmed before your first post.
Once you have done these preparations you are more than ready to start your own YouTube channel—remember to post regularly, engage with viewers, and enjoy the process.
Read Also – 5 Reasons Why YouTube Is Better than Blogging