Digital Marketing

So, you’ve finally done it. You’ve built your blog or small business website and now you’re counting down the days until you hit it big online; but what is this? Your web traffic isn’t increasing like you thought it would.

If this sounds like a familiar scenario, don’t panic! There are several simple (and free!) ways to easily improve your digital marketing. Here are a few of the most effective methods implemented by some of the most successful companies in the world!

SEO is King

You’ve probably heard this famous adage before, but it still holds true. In fact, digital marketing professionals at qckbot.com continue to emphasize the important role of SEO in the digital marketing campaign of businesses. The power of SEO to drive traffic to your site is something you can’t ignore. Also, there’s more to SEO than choosing the right keywords to use in your website content. Did you know that there are two types of digital marketing? On-page and off-page SEO (search engine optimization). These simply refer to the efforts done on your actual website vs. those done outside of it.

On-page techniques include things like optimizing titles, meta descriptions, and page content in order to make your pages more visible to search engines; while off-page strategies encompass link building and social media promotion. By implementing both methods into your daily or weekly routine, you’ll see a significant increase in web traffic after a few months.  

Optimize Your Content 

Taking control of SEO is winning half the battle. You also need excellent and relevant content to complement your SEO strategy. More than half of marketers say that they plan on increasing their content marketing budgets over the next two years. And why not? It’s proven that blogging increases traffic to your website and social media profiles significantly. By adding free blog posts or other forms of original content to your online properties, you’ll drive up traffic exponentially. The great part about blogging is that there are no set guidelines for what you should be writing about; just make sure to use high-quality images and to keep your content engaging/valuable!

Advertise on Social Media Platforms

Everywhere you turn these days you’ll see a new social media platform popping up. But what’s the best way to go about using each one? YouTube is great for video marketing, Instagram is perfect for product promotion and Twitter is good for gaining followers. Pinterest, on the other hand, has quickly become one of the most popular sites in existence! Also, Facebook is a dynamic and versatile channel for promoting businesses and their products or services. These platforms are so simple to use that you don’t even need professional training or an advanced degree to promote your business on it; because let’s face it, not everyone can afford expensive digital marketing strategies.

Engage with Your Audience

It should come as no surprise that more than half of marketers plan on increasing their investment in content marketing over the next two years. Successful companies rely heavily on the fact that people love to engage with user-generated content. So instead of spending thousands of dollars on an ad campaign, why not create your own social media profile and allow your customers to do all of the work for you? For example, Wendy’s is famous for its hilarious Twitter account. They don’t even have a real person running it; just a bunch of witty software!

Always Do Testing

It’s important to test different things on your website and marketing emails if you want to be successful online! One of the best ways to do this is by using A/B testing, which can easily and quickly improve conversions and sales for nearly every company out there. If an A/B testing tool isn’t something that fits within your marketing budget, another option is multivariate testing. This tactic is one of the most effective ways of creating high-converting landing pages. Lastly, you can always run tests manually by simply changing one variable at a time and seeing how your audience responds.

Use a Blog

There are hundreds or perhaps thousands of articles on the internet that rank higher in search engine results than your website simply because they have been around a lot longer. This means if you try and do anything old-fashioned, like sending a physical newsletter, there’s a good chance people won’t even bother opening it! On the other hand, when you write blog posts on your site it is far more likely that customers will actually read them plus they’ll stay on your site for an average of nine minutes!  With this in mind, it’s important to keep that in mind when creating content.

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Using this six-point list, you should have no problem improving your digital marketing. All it takes is a little bit of time and research!  By implementing these strategies over the next six months or so, you’ll see an increase in return customers and sales. Just make sure to stay committed because all of the work will be for nothing if you don’t do anything about it!

Read Also – 4 Ways Digital Marketing Helps Online Businesses Grow

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