Digital Marketing

Whether you’re just starting out in the industry, or you’re looking for a digital marketing agency to ramp up your social presence, you might have come across a few digital marketing terms that you’re completely unaware of. If that’s you, you’re in the right place!

From what SEO stands for to what on earth a backlink is, we’ve listed some of the most important digital marketing terms to help you out.

Conversion rate

A conversion rate is the percentage of customers who take a certain action on your website. This action can be anything from buying something from your website to signing up for your newsletter. 

Keeping an eye on your conversion rates is very important in marketing as it showcases how well your website is performing and whether you need to make changes to boost conversion. 

Search engine optimization (SEO)

SEO is key for digital marketing, especially content marketing. When done well, SEO should help increase the organic traffic to your website through web search results. This is usually done through using keywords in content throughout your website, blogs and content. The higher you show up on search results, the better traffic you will get.

Search engine marketing (SEM)

SEM combines SEO and paid search advertisements to bring more traffic to your website. 


The amount of impressions a piece of online content gets refers to how many times it has been shown to users. This term can be used in relation to social media posts as well as paid online adverts.

Clickthrough rate (CTR)

The clickthrough rate shows the performance of a campaign. It’s the percentage of clicks a campaign gets against the number of impressions. The higher the CTR, the better the performance of the campaign.

You can work out the CTR using this formula: (clicks on the campaign ÷ total campaign impressions) x 100.

Cost per click (CPC)

Cost per click refers to how much it costs each time someone clicks a paid search campaign. In this marketing strategy, a company will pay based on the number of clicks their advert gets instead of the number of impressions.

Content management system (CMS)

A content management system is a website software used to create and publish website content. Digital marketing agencies can create a personalized and bespoke CMS for your company, but there are other popular systems already out there such as WordPress. These systems can integrate everything from SEO to content management to help simplify the process of publishing good content.

Call to action (CTA)

A call to action is a button aimed at getting a customer to do something such as click, make a purchase or sign up for a newsletter. You want them to take action, hence the name. It has to grab your customers’ attention and stand out, so CTAs are usually very visible on a website page. 

A CTA should be clear and get straight to the point to make the desired action clear for users visiting a website.

Bounce rate

A bounce rate showcases how many users leave after visiting a website; they don’t visit any other pages or take any action. They simply enter a website page and leave.

The aim is to have a low bounce rate, as this shows users aren’t leaving your website right away and are continuing to visit more than one of your website pages. 


A backlink is when another website links to yours. Backlinks are an important part of SEO ranking for a website as it suggests it has good authority. The more backlinks a website has, the more the organic search ranking will improve.

Read Also – 13 best ways to get high-quality backlinks for your website

A/B test

An A/B test usually tests two versions of the same thing for effectiveness. In relation to digital marketing, this can be anything from testing a web page, social media campaign, sign-up form etc. 


Without even realizing it, we’ve all come across remarketing. Ever noticed those pair of shoes you were eyeing up online work their way into your newsfeed advertisements? That’s clever remarketing for you. 

It’s a strategy to attract customers who didn’t go through with a purchase to come back to the website. As they’ve already looked at that particular product, you know they’re interested. So it can be a very helpful marketing tool for getting conversions.

Show off your new knowledge

Now you’ve got these new terms in your marketing word bank, make sure to show them off in your next meeting!