Retail stores have been around for as long as we can imagine or remember. Online shopping and online stores as you already know are a relatively new concept and it is taking time for people to adopt it however the trend is catching up soon with the retail stores due to the extreme efforts of e-commerce stores to attract customers online. Even Different researches and surveys are being done to devise ways to attract customers online. It’s not just online stores even if you do business; you must also strive to understand how to attract more customers to your business. This is because the online presence of any business is now more important than it ever was in history.
Every online business is struggling with the thought of how to attract more customers to your business. This is because it is hard to attract customers online due to a lot of hurdles that may come into the way of the customers that wish to purchase from an online shopping store and a hard competition with huge retail stores that have thousands of products in them.
- Retail stores attract customers by providing them the product that they desire to purchase instantly.
- Another thing about retail stores that attract customers is that they can look and touch the product that they want to purchase and there are no shipping charges.
- The major hurdles in the way online stores that make it hard for them to attract customers online are shipping charges that add to the overall cost of the product.
- Another thing that demotivates customers is the number of days that it may take for them to receive their product and sometimes they need the product in less time than the days that it may take them to receive it.
Retail stores also know very well how to attract more customers in business. They also do good marketing based on their strong points. Strategic retail store owners know how to attract customers so some of them now also provide the facility to deliver products to the clients. They are themselves present in their area of service therefore they can deliver the products to the clients within hours, this is a thing that most online stores cannot do.
Understand How to Attract Customers
Many sellers are struck with the thought of how to attract customers to online stores when there are so many exceptional retail stores out there providing the online store with tough competition. Now to understand how to attract customers to online stores you need to do a little research.
- You need to check different customer surveys and recent searches that tell why the customers are attracted to the online purchasing of products.
- Another thing that you can do is simply search “how to attract customers in online business” on Google and you will see many different blogs giving you amazing advice.
- How to attract customers is an art as well as science. Just don’t rely on online sources, you can also use your creativity and think for yourself how do you attract customers to buy your product.
- Take inspiration from successful stores and identify why the customers are attracted to the online purchase of products from their store.
Ways to Attract Customers Online
Just like other successful online shopping stores you also need to utilize effective ways to attract customers online. You might be wondering how to attract more customers to your business especially when it is online as it is hard to attract customers online. Different online stores have tried their best to understand how to attract customers in online business. Some of the widely used strategies that can tell you about several ways and reasons that why the customers are attracted to online purchasing of products from certain stores are mentioned below:
- Some online stores provide their customers with the facility of getting the products delivered within one day if they pay a little extra shipping charge.
- They offer their clients a bundle deal in which if they purchase two or more than two products they get a discount.
- Online stores provide the client facilities to order online and receive their products at their doorstep.
- They provide exceptional support services.
- They answer all the questions that their clients may have regarding the store or the services.
- Online stores offer their clients free shipping; they purchase things above a certain price from their stores.
- They hold events to elevate sales rates on certain festive occasions.
- Some stores also provide dimensions of the product and pictures from different angles to give the client an idea of the quality and size of the product.
- Stores also send little gifts with their products to their clients as a token of appreciation for purchasing from their online store. This leaves a good impression on the customers.
- Online stores also place a little sticker of their logo on each product that their clients purchase so that it may act as an indirect advertisement strategy
- Stores provide special discounts to their loyal customers that often purchase from their stores.
- Online stores also advertise themselves on radios, TV, and Google to increase brand awareness.
- Online stores also have their official pages on different social media sites like Facebook, Instagram, LinkedIn, YouTube, and Pinterest to capture attention and attract social media users who are potential customers.
- You can also utilize discounts and promo codes. For example, you can entice customers with free custom design phone cases with their purchases. This tactic can set your business apart and keep shoppers returning because you are offering something with value. It is also more meaningful and personal because you let them create their phone cases rather than give them something with a generic design or logo on it.
Now that you know how to attract customers to online stores, you can also use these strategies and think of some more of them as creativity is what makes all businesses unique from others. Learning how to attract customers in online shopping business may seem a hard nut to crack but it requires initial efforts and after that things seem to go with the flow. Different brands also work on how to attract customers to buy your product and businessmen also make efforts to examine how to attract more customers in business. They also help online sellers to make them understand how do you attract customers to buy your product. You can also take advantage of your observation on how to attract more customers in business and finalize the strategies that may work well particularly for your online store.
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.