Believe it or not, affiliate marketing is the backbone of most big companies and organizations online, and it’s been like that since the dawn of the internet.
In fact, 40% of Amazon’s total revenue is made through affiliates. That’s BILLIONS of dollars. So the short answer to the question “Is affiliate marketing dead?” is no it’s not.
It’s also not the same as it was 10 years ago, and if you do your due diligence to identify what’s currently working, you can set yourself on a successful path.
The good news is that anyone can learn affiliate marketing, especially now with the abundance of free information that’s just one search away.
This is probably the easiest way to get into making money online since you don’t need a product or service of your own. Your only job is to bring awareness and to help people find what they are looking for. It’s as simple as that.
However, this does not mean that becoming successful is going to be effortless, because it’s not. The biggest mistake that people make when getting into affiliate marketing is that they think it’s going to be incredibly easy and if you approach this with a similar mindset, you are already on your way to failure.
Here’s Why Affiliate Marketing is Not Dead
Affiliate marketing as a business model is alive and it will only keep on growing as we advance further into the digital age. Affiliates are everywhere, whether you realize it or not, and some online businesses have made it their sole priority to attract as many of them as they can. Can you guess why? Because a successful affiliate knows exactly how to attract more leads and sales to online businesses.
Smart online companies already know the true potential and benefits that having a ton of affiliate marketers promoting their products and services can do for them. That’s why in some instances the commission payouts can be 50% or more.
It amazes me to see how major companies and brands are fighting over affiliate marketers, yet some people still claim that this business model is dead.
Most people that get involved with this particular way of making money online end up failing. I know that’s not what you want to hear but it’s the truth and here’s why.
This is Why Most People Fail At Affiliate Marketing
Affiliate marketing in itself is a legit way of making a full-time income, but just like any other business model, online or offline, it will require a ton of work, and effort before you start seeing any results. The most common reason why most people fail is that they give up too quickly.
The easiest thing to do when you “hit a brick wall” is to call it a day, and say that it doesn’t work, it’s a scam, or that the business model is dead.
Many people think that they can get rich quickly, and naturally, they are not happy when they realize that this is never the case with whatever they decide to do in terms of making money online.
That’s why, if you want to beat the statistics and be one of the few that actually end up making money online with affiliate marketing, you can’t give up.
A certain kind of mindset is needed for that, which is why if you aren’t willing to adapt and adjust, you will fail. Since we are on the subject of failure, it’s important to understand that failing at something is not a bad thing, because if you fail enough times, you will end up learning what doesn’t work.
Think about why that’s a good thing for a second here. Once you run out of ways to fail, you will end up succeeding. There’s an old saying that goes like this, “The road to success is filled with failures”.
Affiliate Marketing is Changing
Affiliate marketing is not what it used to be years ago. Back then, it was enough to write a product review and spam your affiliate links all over the place. Aggressive selling no longer works as well as it used to. With all the new rules and regulations out there, it’s now easier than ever for affiliates to get banned on Google and Facebook for being overly promotional.
Now that you know what doesn’t work, I bet that you are eager to learn the right way of doing affiliate marketing. Oddly enough, the only thing that you need to focus on is HELPING others.
Do that, and you won’t have a problem with affiliate marketing or any other online business model for that matter. Think about it this way. If you manage to find a group of people that are looking for a specific product or service and actually end up showing them where to get it, most of them will end up buying.
If that happens, this means that you’ve done your job correctly, and you will reap the rewards of your labor. Yes, it’s that simple, but there’s a huge learning curve that comes along with striving and managing to effectively help others.
The internet world is constantly changing, and evolving which is why you need to be on top of these changes at all times.
How Does The Future of Affiliate Marketing Look Like?
While there is still a lot of demand for affiliate marketers, the competition is growing with each passing day. It’s now becoming more important than ever to establish your own brand and become recognizable by people. That’s the best way to help people identify the scammers from the real affiliates that are truly trying to help others.
The most important thing between a business owner and a potential client is trust. If people don’t trust you, how do you expect them to take out their credit cards and buy from you?
The same concept applies to affiliate marketers. No one will listen to you and take you seriously if they don’t trust you. Then again, if you manage to build a brand that is authoritative enough when people see it, they will know that this brand is trustworthy.
Maybe it’s time to invest your time in building out your own brand. Think about it.
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.