Have you been wondering how brands are able to reach you all the time at every screen of yours? Some searched keyword keeps popping up on your screen showing a branded product. This is all a digital marketing tactic and is a fine way of lead generation. But what is running them on the background? It is called a CRM i.e. Customer Relationship Management.
What is CRM?
It is a customer engagement tool that works on various platforms for managing your existing pool of clients as well as creating a new pool of potential leads.
The shear genius behind today’s digital marketing is CRM which comes as a tool for managing all the data of customers and generate manual as well as automatic campaigns of brand awareness to the sale of a product. We can call it an end to end solution that caters to all digital marketing needs under one roof.
Customer history and every single interaction with the company are taken into consideration to build a meaningful and result driven database of sorts. CRM works to improve business relations with existing clients by focusing on their retention using various methods. Sales growth is the ultimate target of using a CRM.
Every business is entering the world of digital marketing through one way or the other but they all consider the CRM software at one point or another. A few of the best CRM software for small businesses providers today are:
Hubspot, InfusionSoft, Constant Contact, Mailchimp, etc.
These platforms sign you up with a subscription. Then they build a comprehensive list of your potential customers via the below databases :
- Social media searches
- Phone calls
- Search engines and Contact forms
Then this database is optimized as per your needs. Web-crawlers are sometimes used by various sales-oriented sites that are featured as premium services of major CRM brands. While you are trying to run your business your CRM manages the contact list and continuously brings sales leads to closure.
CRM strikes more on prospected leads. Continuously and randomly sending popups or messages that take the prospect to a landing page. The following actions are available as a tool by a CRM platform:
- Lead Management
- Marketing optimization
- Customer data management
- Sales Workflow automation
- Artificially intelligent campaigning
- Customer experience handling
- Analytics of sales data
Some CRM software is very useful in creating an automated sales funnel. They just require basic data and interaction. They can be customized as per your leads. Even your brand awareness is an important factor that decides the optimization of your tools and how much you spend.
The advanced versions of CRM basically deal with more automation only. Such platforms have good backend teams that help you in every phase of customer development. There are a few more things you might be interested to know about How CRM works for your business in particular.
While running your business you must be active on social media as well. When you decide to grow your popularity over social media you just need to sign up for one CRM. Their basic services are just enough to integrate your customer data with your social media account. Now, this integration functions as a bridge between you and your existing customers via social media. The customers start sharing and discussing you in their own space while your CRM is tracking the potential future customers and sending your automated popups to them.
Looks worth your while, right? Of course!
One way that people judge CRMs today is from a cost point of view. This is very logical as you want to calculate the impact it is making on your sales. We have seen that basic packages start from $7 per week and then there are advanced yearly packages.
In our reviews, we have seen that a basic package might suffice for a newly emerging brand or a brick and mortar business. While existing big brands prefer to dominate the market with advance services with end to end solutions or an enterprise wise plan.
In conclusion, we can say that CRM software has the potential to grow your business by leaps and bounds. The days of door to door marketing are gone and the ROI is far better with digital marketing. Today individuals sometimes score more leads than other established brands just with a proper CRM system in place.
There are a few things to be aware of before you opt for a CRM:
- What is the exact ROI?
- What are my business expansion plans?
- What are the functionalities I get with every brand?
A CRM support team is also a major factor to consider before spending each buck. Some of them may make your site a bit lazier or your existing customers more annoyed. These may impact your business in a very negative way. So, you must be more and more aware of each individual feature as well as the legal clauses binding the use of customer data management.
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.