Are you finding it difficult to how to generate high quality B2B leads for your business? Doing business in this day and age is very different from the way business was conducted, even say, 10 to 20 years ago. This is because of the growing advent of the digital era which has propelled us in the direction of various tools and trends that are spread over the ongoing evolution of technology.
When we look at the way technology has evolved in these past few decades of our digital lives, we will find that literally everything from running our personal lives to conducting business activities, has changed greatly.
If we are to look at the example of how our lives are run, then we will find that the digital arena now offers us everything from paying bills to buying groceries. There isn’t a single business or brand that does not have an online presence – whether it is by way of an app, a website or a blog or all of the above! Most banks and online shopping portals, as well as newspapers and magazines, now have their apps.
This is just to name a few businesses. And while we are on the subject of businesses, it is also quite a wonder to see how doing business has changed in the past few decades. The B2B and B2C have seen a complete overhaul with the digital scheme of things entering the arena.
Now, with digital economies and currencies being counted in terms of the followers one has and the engagement that ones manage to finally drive home with the right content and visibility, there is a huge shift in the way businesses are conducted and the online gamut in the process of business as well.
Business is all about two things – customers and other businesses. You may have a product or service, m but you have to first decide who your product or service caters to, before you actually start looking for revenue models and sources.
There are two basic types of business models that you may craft when it comes to your revenue model – Business to Business or Business to Customers. Your product or service may serve customers directly, or you may be selling to other businesses to help them create their products and services for their end-users.
The B2B or the Business to Business model is one that has seen a major boom online because it is now quite easy to reach out to businesses for your products and services and for you to find these end-users at various B2B market places. But along with this ease, there is also a boom in competition and hence, it is quite difficult to actually catch the eye of the businesses whom you want to do business with.
This is where the concept of lead generation for the B2B business, enters the equation. How can you possibly have high quality lead generation for B2B businesses in this day and age of extraneous content and constant engagement?
Here are a few tips lead generation techniques for B2B:
Now, this may sound extremely rudimentary, but you must remember that as per various studies and research results, about 89 percent of the businesses today are online. So, in order to conduct high quality lead generation for your B2B setup, you need to get online and constantly search for these businesses.
It would be a good idea to imply someone who will actually maintain databases and reach out to other businesses in your niche so that you can create the right campaign to target them.
2. Email Marketing
What do most business owners do? In order to build the basis for high quality lead generation, you must remember that most of the business owners today reply to and send off emails. So this would be the ideal place to start.
Remember to craft an email that is short, sweet and gets the message across with all the right words that do not waste time. Also, remember to round off with a call for action. An email sent once or twice a month is actually the perfect way for you to earn high quality lead generation for your B2B business. Here are some email finding tools to find the anyone email address.
This is one of the best sources to find the right contacts for your LinkedIn lead generation B2B efforts. You can get some best b2b lead generation tools for small business owners by searching for people who run the right operations within the businesses you are targeting or looking to turn into your end-users.
Always remember that you need to email or message the right person instead of the generic email address mentioned on the website. When you seek out the right person in the right department, you are also putting out a strong message that shows how you are willing to go that extra mile in order to earn some high quality lead generation for your B2B setup and this usually grabs the attention of end-user.
Other social media platforms like Facebook and Twitter are also good places where you can carry out lead generation for your B2B business by directly talking about the various problems that your products and services can solve.
4. Maintain good content
Use your blog and your website as your foremost tool when it comes to high quality lead generation for your B2B business. You will need to keep in mind that this is where your digital presence is. Make a stellar profile and post it on all your social media platforms and pages. Remember to add a link to your website and your blog.
But above all, you need to ensure that you are posting relevant content on a consistent and regular basis that keeps people coming back once they recognize you as an authentic source of information in that domain or within that niche.
5. Analytics and SEO
These are two things that cannot and should not exist without each other. If you are to make a statement in visibility online, then these are the two basic tools that you absolutely cannot ignore. In order to generate high quality leads and to take your B2B business to the next level, you need to create content that actually shows these businesses how your products and your services can solve many of their problems.
When you do so on a consistent basis with the right keywords in place and backlinking as well, you will get the power of SEO on your side – which is basically search engine optimization. Now, why do you need this tool? Because you cannot track down and email or contact each and every business in your niche – so the better way to utilize your budget and your time would be to create content that helps you stand out with all the right SEO tools in place. You can find here some best SEO audit tools.
This will bring you in from of your end-users for some high quality lead generation. Further, when you add analytics to the entire gamut, you also get to monitor where your efforts are going and what kind of people are landing on your website, blog and other pages. You can accordingly tweak your SEO efforts and your keywords so that you catch the attention of the right people.
6. Landing pages
Chances are, the businesses you are targeting also have less time. They may also be hard-pressed for a time like your own business. So you may want to simplify things and look professional enough by directing all your emails, blog posts and even targeted ads back to a landing page that has a direct call for action.
This landing page should have some information in the form of an introduction and some above the line content which is catchy and basically proposes a solution to their problems which you may have outlined in the blog post or the ad. Then, you should ensure that the landing page has a form that they can fill or a purchase that they can directly make from there.
This saves a lot of time and helps you look professional as well. Plus, it is a great way to collect and generate high quality leads for your B2B business.
7. Relationship Building
In the world of business and especially B2B business, generating high quality leads is all about building crucial relationships and partnering with the right people. Whether you are looking for the right partners in terms of the backlink building or you are seeking to actually make a sale, you need to remember that striking up a conversation is the first and most crucial step when it comes to high quality lead generation for your B2B business.
This will help people remember you and even help in crucial brand recall which is built on an actual relationship rather than spam worthy ads and emails that most businesses and their owners would end up ignoring. Interact with them as often as possible to build better leads!
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.