Search engine optimization (SEO) is an important part of your marketing strategy. It is a powerful way to attract the target audience to your company’s website and convert them into buyers. SEO methods keep on evolving now and then. Thus, it is quite challenging to stay on top of SEO techniques.
Due to this ever-changing field, many companies are falling into the trap of implementing wrong SEO tactics. Some steps are proving useful, while others are harming your website in the long run.
Eight common SEO mistakes you’re probably making.
1. Choosing the wrong keywords
One of the mistakes people make while doing SEO is neglecting the importance of using the right keywords. Many people waste their time and resources by choosing keywords that they mistakenly think their target audience is searching for or those that are highly competitive.
Search Engine Optimization is mainly about inserting keywords that you want your website to rank for. To avoid this mistake, you can search for the best SEO company in India that can help you target effective keywords with high search volume and less competition.
2. Publishing duplicate content
The next typical SEO mistake is related to creating and publishing non-original content. Posting duplicate content on your website is terrible for SEO. Search engines can not only penalize your website but also remove the content entirely.
So, instead of using an article spinning software and reusing the same content in different areas of your website, make sure you create unique and meaningful content. This is the only way to avoid getting your website excluded from the search results.
3. Doing your own SEO without hiring an expert
SEO is a time-consuming job and requires knowledge of current trends, algorithms, and strategies. Many companies think that their marketing professionals can handle SEO on their own, but the truth is they can’t. SEO experts keep themselves updated with all the latest trends and are experienced in what works and what does not.
So, you must hire an expert for your SEO efforts. If you are in Gurgaon, you can search for a reliable SEO company in Gurgaon to take your campaigns to the next level.
4. Skipping title tags and meta descriptions
Your SEO is incomplete without including title tags and meta descriptions. These are crucial elements of SEO, and skipping these can result in missing out on enormous benefits for your content. Search engines use these factors to crawl your website content. If properly included, these can boost the performance of your website.
Thus, make sure you have a unique title tag and custom meta description on every page of your website so that more people click on your listings in search results.
5. Using low-quality links
Many companies tend to focus on link quantity instead of link quality. One high-quality link from a popular blog can do more for your search engine rankings than hundreds of low-quality and spammy links. These quality links are harder to get, but that’s why search engines consider them as reliable and trustworthy. Hence, to get the best from SEO, marketers should focus on getting quality external links that are relevant to your website and industry.
6. Ignoring mobile-friendly experience
SEO is not only about inserting keywords but also about how your website performs on mobile devices. Nowadays, the mobile phone is the top choice for users when it comes to browsing the internet. So, if you haven’t considered mobile-friendliness for your audience, you are missing huge SEO potential. Further, it can adversely affect your search engine rankings.
7. Ignoring local SEO
If your audience resides in a particular city or region, it is essential to learn more about local SEO. This is because people search on Google for the location, opening hours, and phone number of the business before visiting. Ignoring this can prevent your potential customers from exploring you over the web.
So, use region-specific keywords in your title tags and meta descriptions and list yourself on local sites, such as Yelp, Google Places, etc.
8. Not focusing on analytics
Last but not least, disregarding analytics and not tracking your SEO results is one of the most serious mistakes marketers make. Reviewing your analytics can help you understand which keywords are performing better and what efforts are worth focusing on. Google Analytics and Google Webmaster are two main tools you can use to get an overview of your website’s performance and see what type of content and SEO strategies and tactics are working for your business.
Making the above eight SEO mistakes is quite common. Hence, it is better to become well-versed with the SEO challenges of experiences of your competitors to avoid these mistakes in your marketing efforts.
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.