email marketing

Email marketing is still alive and strong, despite all the innovations associated with the marketing industry over the past decade. It can still convert up to 60% if emails are well-written, consistent, and relevant. Furthermore, it offers long-term results as well.

However, random emails or newsletters every now and then will not really do. This is why many newbies believe it is dead. They write random letters and wonder why they never convert. Simple! Email marketing requires planning, strategy, and attention to small details.

With these ideas in mind, here are a few techniques that experts use these days to keep their conversions high.

Optimize the call to action

The call to action will make or break the deal. If done correctly, it can improve the click-through rate for emails. A poor CTA will reduce the number of visitors. What does that mean? Simple. You need to spend more time to actually optimize it.

Experiment with different buttons, words, and ideas. The words you rely on must be appealing to your audience. You can start the CTA with a strong word of advice, such as “buy” or perhaps “download”, depending on what you offer.

If you can evoke an emotion, go for it. You can also add a reason straight away. This is also a great way to get people to click on your lead magnet to build a leads database.

  • Buy now to get your 50% discount.

Tap into the reader’s emotions by rushing them too.

  • Grab your discount code now, only 10 left!

Include user generated content

Whether you need a plumber, an electrician, or a groomer for your dog, chances are you ask other people for recommendations. Word of mouth is incredibly popular, and you can now use it in your emails as well. Experts rely on user-generated content as the digital version of word of mouth.

A couple of short reviews will do. When people see others like what you offer, they are more likely to try to find out more. Include these reviews as external links to third-party websites, rather than typing them yourself. This technique offers more credibility.

Reviews, photos, stories, or videos will help. User-generated content can increase click-through rates by nearly 75%.

Struggling to find user-generated content? Look for reviews regarding your business. Ask customers to leave reviews if they are happy with your product or service. Maybe start a hashtag campaign on social media.

Read Also – 25+ Best Email Finding Tools to Check Out

Integrate social media

Everyone is on social media these days, regardless of how active they are. Today, social media has become one of the most important components of email marketing. Including social media into your messages will at least get people to want to interact more over networks they are comfortable with. In addition, some companies use marketing to build hype for their brands.

Social media works in a few different ways for your business.

For example, you can point the CTA to your social media. Get people to follow you on Facebook or Instagram, or perhaps subscribe to further discounts and special offers by signing up to newsletters.

Based on how you optimize the campaign, you can also share the email content on social media. It is just as helpful, especially in today’s age of connectivity.

Links to your social media should also be included in all emails. Introduce potential customers to all of your channels and have them socialize more with you there. They will get a deeper insight into what you have to offer.

Whether you post special offers, exclusive social media discounts, or perhaps before and after pictures of your work, you want everyone to follow you for a more immersive experience and brand recognition.

As a short final conclusion, there are plenty of strategies to optimize your email marketing campaign, and each of them has its own role, pros, and cons.

A bit of creativity will work wonders in the long run. But at the same time, email marketing is not all about writing emails. It is about providing an experience if you truly want to see those click through rates skyrocket. It may take time and consistency, but it is totally worth it.