Google Ads have been around for more than 20 years. Also, now Google is the most popular search engine in the world, and the eCommerce market is hardly imaginable without Google Ads.
Google is making profits from their PPC platform. Google Ads brings in approximately 97% of Google’s revenue. The number shows how popular the advertising platform is.
Because of this popularity, the competition for getting the most out of what Google Ads has to offer for business can be pretty fierce in certain industries.
Many businesses are improving their strategies daily to get on top of the search results and drive more traffic to their websites. Therefore, in this article, we’ll share some tips for an effective Google Ads campaign to help you become better than your competitors.
Tip #1: Use a Keyword Planner
A good choice of keywords is an essential part of a successful advertising campaign on Google Ads. To make sure that you choose the best keywords, you can use the Clever Ads keyword tool to help you make lists of keywords, filter them by search volume, cost-per-click, and competition.
The tool will provide thousands of keywords that are relevant to your business niche. More to it, you will be able to upload your chosen keywords straight to your Google Ads campaigns.
Tip #2: Understand What Google Ads Is
To gain benefits from the Google Ads platform, you will need to invest money. You can register and create an account for free, but to run ads, you will have to pay for them. Therefore, before you start creating and running multiple ad campaigns, take time to learn the advertising platform’s pros and cons.
The best benefits of Google Ads are the ability to segment and reach your target audience, measure insightful data, and drive traffic to your website. On the other hand, if you don’t have a big budget for advertising, but you want quick and effective results, Google Ads isn’t the most cost-effective tool.
Tip #3: Have Separate Goals for Your Campaigns
As you will be investing your advertising budget in your Google Ads campaigns, you might feel tempted to reach multiple goals with one campaign, like building brand awareness and increasing the number of leads.
For your ad campaigns to be successful, choose one goal per campaign. Otherwise, you will just spend a lot of money on a chaotic project and will not end up with satisfying results or precise data you could measure for future improvement of ad campaigns.
Tip #4: Determine Who Your Target Audience Is
Before you start creating ads and spending your money, determine who your target audience is. A lot of factors depend on it, from ad copy to targeting options and choice of extensions to use.
After researching your target audience, their age, geographical location, interests, and other elements, it will be easier to construct a successful ad campaign.
Tip #5: Use Multiple Versions of Your Ad Copy
Prior to launching your ad campaign, come up with at least a few different versions of your ad copy so that you can perform A/B testing and determine which of the ad copies is performing the best.
You would be surprised by how a small change in the ad text can influence the performance of the ad. To get the most accurate results of the testing of each ad copy, make sure you launch them at the same time.
Tip #6: Ensure the Relevance of Your Landing Page
The copy of your ad must be relevant to the landing page that it leads to. If it’s not appropriate, you may raise your potential customers’ expectations too much and fail to deliver when the person visits your landing page. These website visitors will end up costing you money.
In addition to losing money, website visitors that leave your site will also lower your Quality Score on Google.
Tip #7: Track Return on Investment
As you are investing money in your ad campaigns and have specific goals to reach, it is important to track the return on investment to understand if your investments were worth it.
To count ROI, take the amount of money you invested in your ad campaign per click and multiply that number by the percentage of clicks that have conversions.
Tip #8: Do a Lot of Testing
When you launch your ad campaigns, don’t leave them be – improve, measure, and test them constantly for the best possible results. To adjust your campaigns, you might want to add minimal changes to the keywords, ad copy, or landing pages. Even if an ad campaign improves just a little, it might mean a lot in the long-term.