SEO or Search Engine Optimization is the buzzword that has the entire digital world coming up with new tools and techniques all the time. There are many things that make a great SEO strategy that will catapult your content to the top of the rankings with consistent effort. The point of getting SEO is to get better ranking, reach your ideal audience and drive engagement long and hard enough so that they eventually turn into your ideal customers who help you earn from your efforts. In fact, the 6 strategies I’m going to share with you how to build high quality backlinks:
SEO is an important part of any business or blog. Yet, it comes with a lot of tools and techniques that must be applied in just the right manner, combination and dose so that you are able to achieve high rankings. This includes an effort to build high quality backlinks.
Before we talk about the methods to build high quality backlinks, it is important to understand why you need backlinks in the first place. Here are a few top reasons:
- To reach your audience on various portals and platforms where they might be seen frequently;
- To distribute your content in an efficient and relevant manner so that it reaches the various corners of the digital world;
- To bring in guest posts from experts so that you are able to create an authoritative knowledge base on your website or blog.
These are only a few reasons that can help you build high quality backlinks for better SEO rankings. Let us now look at the top six new strategies that can help you get backlinks in this new decade of all things digital!
6 Strategies That Can Help You Get Backlinks in 2020.
1. Old Content
Who said old content cannot be reused to make a statement in the new year? As you all know, trends keep coming back like recycled paper and there is much to be said about the effort that you would have put into an old piece of content. So do not just discard that old content – find a new way to market it.
Update the content with new insights and findings and bring in some backlinks from new content in a similar genre so that you can actually maximize your SEO efforts without having to create whole new content again and again. And the best part is that this is a completely white hat technique that can help you build backlinks and attract the attention of those who can give you these backlinks as well.
2. Become a Resource
A good way to build high quality backlinks in this new decade is by becoming a resource of sorts that people can refer to in case they want some information about something. Now, this will take consistent effort and a lot of niche hunting so that you find topics of all kinds to cover on your website or your blog. Then, you can list the links to such articles and websites in listicle style articles and blog posts that will work as resources for that topic and niche. This is a great way to get the backlinks that you want even as you bring home better rankings an authoritative standing in your niche.
3. Find Unlinked Mentions
You would also do well to keep an eye on those mentions that do not have a follow-through link. This is where you need to step in a provide a link so that the blogger, website or publisher in question can put in your link for you to build high quality backlinks. You should routinely do a sweep of the websites that also operate in your niche as well a Google search to find any content that mentions you without a link so that you can then ask for it to be linked back to you.
4. Publish a Guide
There is nothing like a free tutorial, guide or a how-to when it comes to earning backlinks. Not only can you mention other websites, but you can also ask them to return the favor by asking them to put your links when they mention your guide and the fact that they have been mentioned in the same. This could be a series of blog posts or even an Ebook that your audience and their audience can also access. The result is some stellar SEO results that can propel you right to the top of your rankings game on the search engines!
5. The Read More Link
Now, this is also a great way to build high quality backlinks – believe it, or not! All you have to do is ask for a backlink to the read more section of an article and create a post that takes off from where this post left off. This can be done in a mutual barter system manner as well.
6. Guest Posts
Even if it is 2020, do not underestimate the importance of the rightly timed guest post which can bring the precious audience to your page and help you pull backlinks like none other!