No doubt, young entrepreneurs spend a lot of money and time turning their dream business into reality. As soon as their products or services enter the business market, the next step is to attract more customers by creating brand awareness. Since hundreds of new business ventures enter the market each day, it is pertinent to market your products or services to attract more customers and convert them into loyal customers.
However, marketing isn’t an easy feat. Companies require many resources and a considerable budget to promote their brand, products, or services. Small businesses often find it difficult to promote their brands due to budget constraints and fail to opt for traditional marketing approaches. If you’re facing the same challenges in promoting your small business, we are here to help you.
There are some budget-friendly marketing strategies that you can use to promote your startup and generate leads. Some of these are discussed below.
eBook marketing is the perfect option to establish your reputation and authority in the industry. You can share valuable information and business expertise in your eBook to provide detailed insights regarding your brand or product. However, make sure to write your eBook in a more straightforward way to help your clientele understand your business and the services you offer. Focus more on solving potential customers’ issues with your deep industry knowledge.
In case, you don’t have enough time to publish an eye-catching eBook, consider online software to get your job done. It is best to choose software that is ranked top as the best eBook maker and can create your desired eBook in a time-efficient way.
One of the most cost-effective ways to market your brand or product is by using content marketing. A good content marketing strategy can help you drive a relevant target audience to your website and generate valuable leads. It enables you to improve brand awareness and enhance customer engagement. However, creating and publishing good content isn’t enough as you need to exercise a few steps to reap the maximum benefits of content marketing strategy:
- Determine your target audience and content marketing objectives. Try to create content that is popular among your target audience and relevant to your niche.
- Focus on creating shareable content to get maximum reach. It could be in the form of blog posts, infographics, short videos, etc.
Do you think word-of-mouth marketing is dead now? That might not be true. Referral or word-of-mouth marketing is one of the oldest yet most effective marketing strategies for all businesses. Thus, expand your customer base by encouraging your loyal customers to recommend your brand to their friends and families. It will help if you offer any discount coupons on every referral. Besides, make sure to send an appreciation message for your existing customers’ contribution. It is worth mentioning that 77% of customers are more likely to purchase a product when recommended by a friend or family.
You might be missing out on many great opportunities if you aren’t going local. Consider implementing local SEO strategies to make your online store more visible to your potential customers. Local SEO refers to a series of steps you take to improve your ranking on SERP. In other words, through local SEO, search engines rank your website in the top results whenever any customer searches for a similar product or service. Below are some of the tips to improve your local SEO:
- List your business on local directories
- Don’t forget to add your contact number and correct address
- Add schema markup to help the audience understand your services more clearly
Social Media Marketing
According to Statista, there are about 4.2 billion active social media users up till January 2021. This means that through social media marketing, you can attract more and more potential customers worldwide. Considering the rise in social media usage, you must explore the latest social media marketing strategies to stay ahead of the curve. Promoting your brand on social media platforms is the most cost-effective method to grab the larger audience’s attention.
Facebook, Twitter, YouTube, Instagram, etc., are some common social media platforms that are widely used today. However, it is best to know your target audience and decide which platforms would work best for your business. Besides, always keep an eye on the latest trends and post content accordingly. Most effective social media marketers emphasize posting actively, as it helps in creating strong customer engagement.
It is no secret that podcasts are gaining more popularity now more than ever. Since promoting your brand or products via television or radio is quite challenging, podcasts offer a relatively easy method to reach potential customers. Create and upload high-quality episodes on your podcast to share valuable insights with your audience and build authority. Make sure to record your episodes in good audio quality. You can further improve its quality by using a decent microphone, headset, and audio editing software. A pro tip is to get interviewed on other podcasts within your niche or invite a guest on your podcast. Doing so can help you maximize your audience.
Today, more than 2 billion people use YouTube and watch their favorite videos every day. This fact demonstrates that people now prefer visual content more than textual. So, if you aren’t leveraging this platform, you might be passing up the chance to market your brand. It is a brilliant way to welcome a new customer base, spread awareness related to your products, and increase conversions.
You don’t need to hire a professional to make videos. With social media apps and smart devices on your hand, you can easily create amazing videos. Besides, you can try out different types of video content such as How-to videos, informational videos, live streaming, product demos, animated videos, webinars, etc. Try to add information that interests your target audience. Also, make sure to keep your videos short and interesting to get more views.
Email Marketing Campaigns
Many people believe that the idea of email marketing is no longer valid. However, it is not true. Email marketing is far from dead. It is the most cost-effective solution to increase brand awareness and build stronger relations with the customers. Not only this, email marketing requires comparatively less time to come up with a unique message and design.
You don’t have to do direct marketing on emails all at once. Start by sending out emails to the list of subscribers regarding your available products. You can also announce your new products and services on emails and offer the advantage of pre-orders. Another great way to make the most of email marketing is to introduce special discounts and offers to the subscribers. It will help you to influence your customers, resulting in increased sales.
In this article, we’ve listed some budget-friendly marketing strategies that can help you reach your target audience. It is best to keep track of your marketing strategy to understand its effectiveness. Remember, you cannot generate leads or boost sales overnight. Marketing on a pocket-friendly budget requires time, diligence, and an up-to-date plan. All in all, you need to tap into your creative skills to show how your brand can bring value to the customers.
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.