While we parley on an unassertive part on COVID-19 affecting the world. We do have to maintain our focus on this pandemic’s assertive side. COVID-19 has left the appropriate change in the digital marketing strategy world. Moreover, e-commerce will be one of the most sectors which will see an unpredictable hike in its business. According to some researchers, it will see a $175 billion revenue boost in 2020.
At the beginning of 2020, every brand was preparing the digital marketing strategy for how to promote products on social media through ads. Others were busy in making creative ads and about to start a new era of advertising. In a span of just 3 months, COVID-19 came and everything fell apart. If your company also has affected the current situation and you are looking for innovative ideas to put your business back on the track then, you may also think the same as we are. Digital Marketing Service, I know it has now become your, in fact, everyone’s primary focus.
Since the world has gone under the lockdown the numbers of consumers consuming the internet have seen a great hike in it. Moreover, it’s already at a peak and numbers are still going up exponentially. According to research data usage has increased by up to 47% during this pandemic.
This is not an appropriate time where your customers come to your doorstep and shake hands with you. People fear to go out somewhere during this time. Therefore, no matter what you do to lure them nothing will work. In addition, no one has any idea when this pandemic will end, so it is a frightening period for physical and offline marketing and business.
Everyone Is Home Quarantine Except The Internet
Either people are home-quarantined, no one would stop them from being on the internet. The same thing applies to brands and online businesses. Besides, a digital presence will make you a sophisticated personality, and being present on the social media platform will give you the cross-border customer and forge a new relationship with them just by staying at home.
In a conversation of Digital Alteration, this pandemic changed people’s ability to think and their mind conjointly. As we said earlier that we have seen a great hike in internet consumption during this time. For intensity, people who belong to a certain age like 30 to 45 are increased by more than 10% in terms of using the internet.
According to Nielsen’s report, Social media activity grew to 50x during this pandemic. Multifarious, social media and users are hiked in the given numbers, Facebook(+18%), Instagram (+20%), Whatsapp (+17%), and Tiktok (+20%). These are the major and most utilized social media platforms services during the lockdown. Moreover, you can also see the hike by 10% too.
Don’t even forget about the television and OTT platforms. They’ve become the savior of home-quarantine people. According to the Forbes report, OTT platforms like Disney and Netflix are precise to see 12% growth during this time.
The Positive Vibes During Crisis
During the time of crisis where the world economy is falling, digital gives us calm and presided over the best way to maintain business and a prime way to reach out to your customers.
Nevertheless, there are some boundaries too which shouldn’t be crossed during this vulnerable time. Do not get too excited over digital marketing, take every step carefully before you make your first appearance on it.
Set Your Grasp on E-commerce
When the government announced the lockdown every gigantic firm like Puma, Samsung and McDonald found difficulties to reach out to their customers offline then, how could you not? However, e-commerce has its own charisma and always plays pretty close to chase compared to offline stores. This Pandemic has become the primary module for an e-commerce store. If you have an offline business then it will be grateful for you to move to e-commerce and invest in Content marketing, building an online presence with the use of social media & Embed SEO for your ecommerce Big-commerce theme store.
Ethical Use of Social Media to Spread Words
Social Media services have become a hub for wrong information. People are now getting worried about being available on social media. Still, people keep coming on it nonetheless. They rather started to believe in fake news or just underestimate the news part and set their focus on mandatory things. Nike is the best example of spread brand awareness in its own style. You can learn from this brand.
In this period of time people’s conscious mind has become more sensitive. People are getting everything literally when they see or feel something wrong even if it’s fake. It’s your work to root people in the appropriate direction by approaching them personally. Customers love this impression when they get quality of help from the brand.
Assure Your Audience With The Help of Digital Marketing Strategy Platform
If you already have an existing e-commerce business and prominent availability then you should keep your audience in the loop in specific ways. Your loyal customers are always worried about product purchases. it’s your job to clear all their doubts about product availability and delivery process during this pandemic. “Cure problems before they begin to spread” in the context of this quote you reach to your customers first before they reach out to you. It will help you and your business to stay connected with your customers in the long-run relationship.
There Is Something About Digital Innovation During This Pandemic
Social Media platforms like Facebook, Youtube, Linkedin, and Instagram introduce more & more advancement to make a smooth line-up for your business and reach your targeted audience. These platforms have introduced Live functionality to build better connections and filled the gap between business and their respective audience.
On the other hand, Google has introduced its meeting functionality for specific meetings and internal & external business conversations. You can simply connect with the creators, customers, and partners. These digital platforms already have this functionality existed conversely, it stands out during the time of the pandemic.
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Do Good Get Respect
Ample of brands have stepped in from different genres in the time of crisis to help needy people through Charity or starting campaigns.
With the ethical use of Social Media and WooCommerce website design, you can lead the part of society in the right direction. Your charity event or campaign running in the name of your brand is the key to obtaining respect and value from people who might become a customer of you later. Nobody knows what happens next. All we have to do is to forecast events and play hard to give a name to your brand by providing help to the needy.
Always remember to be a humble person and don’t try to mount the curb. Giving a type of aid to the needy one will leave the never-ending impression on people. In contrast, people always appreciate what is good for society.
Conclusion In The Crisis
We don’t probably have any idea how long exactly we remain stuck in this pandemic. Change is a bitter and big word every company has to change itself from time to time. Moreover, this time is for a change and becomes innovative if this doesn’t happen then it would probably become harder to survive this pandemic.
Digital Marketing has every solution to your problem and a key to survive the pandemic for the long-term without any hassle. Don’t conceal yourself and being naive we do have an idea about how things work. We just don’t know it’s rooted. Know the potential of the digital world and make your brand presence available.
Maruf Panwala is a Content Writer and SEO optimizer at Webibazaar Templates. Specialized in Creative Content, Digital Marketing Ideas, and helps e-Commerce stores for branding on the digital platform.
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.