How to Protect Your Brand

There are many things you need to worry about as a business owner, and it can be overwhelming trying to keep on top of it all. One of the most important things you need to consider is how you can protect your brand, employees, and customers from defamation, data hacking, harassment, and other unfortunate circumstances. To help prepare yourself in case you run into any of these problems, here are some tips that highlight the key areas you need to look at.

Public Relations

Public relations are essential for any business, as your brand’s image must inspire confidence and loyalty with your current and potential customers. There may come a time when an employee gets involved in a scandal that’s damaging for your business, or some other similar situation arises. If anything of this nature does happen, you must gain back public trust and do what is within your power to stop the problem from escalating further. This is why many businesses hire PR firms to help them avoid and manage these situations.


With every business operating on digital platforms in the modern era, cybersecurity has never been more important. Phishing scams, malware, trolls, and other cyber-based problems can happen to anyone at any time, including businesses. To make sure you’re company’s information and that of your customers and employees is kept safe, turn to experts like for advice and protection. This will reduce the risk of your brand’s reputation being tarnished because of data hacking or financial loss to your customers/employees/clients/company.

Copyright and Trademark

Protecting your intellectual property as a business is another key area that will require your attention. Copyrighting work is more for creative industries, such as publishing, film, and music. Trademarks are designed to protect things that are more in line with a business’s brand. For example, you can trademark an image that you use for your logo or a jingle for your advertising. Both of these things are there to help protect intellectual property but are slightly different – do your research to make sure you know which one is better suited for your brand’s needs.

Employee Handbook

Another useful way to help protect your brand and business is by creating an employee handbook. This guide will explain the company’s policies, information regarding their employment contracts, and outline some of the benefits they can expect working for your company (e.g. a dental plan, staff days out, etc.) Make sure your handbook keeps in tone with your business brand and is written in a way that is easily digestible for your employees, otherwise they might be put off reading it.

Research Global Trading Laws

If you run a small business currently, you might not be thinking about what you need to do to sell your products/services in different countries. However, if your business was to expand and you were interested in opening branches in foreign areas, you will have to understand what laws and regulations you will need to follow there. To protect your brand from any legal trouble or misunderstanding make sure you have researched these issues thoroughly before you open for business in a foreign country.

If you want to protect your business brand, here are some great places to start.

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