Google’s first page is the digital equivalent of Times Square, and it is a no-brainer why every business aims to make it there. However, it is easier said than done because unlike Times Square; you cannot pay Google to let your business rank on its first page by using SEO.
So how is it that you can help businesses make it to the first page of Google and generate hefty margins while you are at it?
Keep on reading, and I’ll show you how you can sell a unique type of SEO that:
- Has less competition
- Is result-oriented
- Is 10x more enticing to businesses, and
- Does not require you to learn SEO.
But first, some basics, what is SEO?
According to Umbrella Local, Search engine optimization or SEO is the process of improving your site and its content to amplify its visibility for relevant searches. In simpler terms, it is following a set of practices to make your content more discoverable for search engines when someone comes searching for your products or services.
The SEO market is massive, and it is growing every day.
According to a report by Borrell Associates cited by Forbes, businesses in the US will be spending upwards of $80 billion on SEO services. This number is significantly higher than in 2016 and 2018 when businesses were spending $65.26 and $79.27 billion on search engine optimization, respectively.
These investments range from your local stores, SMB’s, media publications, online advertising, etc. and it this absolute goldmine of a market your agency is missing out on when you are not selling SEO.
Also, there is the added prestige and brand value that comes with ranking first on Google as patrons are more likely to trust a brand or service provider ranking higher on the search engine than their non-ranking competitors.
What SEO brings to your agency?
Because 93% of online experiences begin with a search engine, most experts believe that search engine optimization is the most reliable channel lead generation, online reputation management, content marketing etc.
And if your agency is not selling/reselling services, the chances are that you will lose clients looking for all these services.
Besides, marketing agencies charge anywhere between $1500-2500 every month on a minimum commitment of 6-12 months for a single project which comes out to be $6K– 30K that you stand to lose on a single project every year.
The margins you are looking at when selling SEO are unlike any other product when you consider:
- The prices that you can sell/resell them for
- Long term commitments that you can gain
- The amount of work that you have to do.
And I say that banking on nine years of experience that I have in this field.
How do you edge your competition?
So with the tremendous market appeal and the scope of making hefty margins, I’m sure that you are licking your chops at the prospect of selling SEO services. However, one thing that you need to understand is that the market is heavily competitive, and the competition is growing every day.
You see, SEO market wasn’t so cut-throat as it is today. Initially, only a few companies with deep pockets had created a monopoly over the market. Still, with the advent of cheaper, more accessible internet, even small-time players gained exposure resulting in the uprise of a marketing agency on every other corner.
So the question that begs is that how do you edge this competition that is growing and will continue to grow every single day?
With Traditional SEO tactics?
There’s no harm in trying, but it won’t be long before you realize that traditional SEO methods are resource-intensive, time-consuming, and don’t hold water in today’s market. Add to it the fact that Google makes about 400 changes to its algorithm every year that your agency has to be equipped to battle in the long haul.
So what can you do?
What if you could tell all your prospects that irrespective of the size, scale and industry type of your business– that we’ll get you on the first page on Google or you don’t pay a dime. Do you think they will be interested?
Of course, Yes.
Don’t worry; I’m not asking you to lie to your prospects because what I described is exactly how pay per result SEO works. Like in Pay per click advertising, where you only pay a dime when someone clicks your ad, in pay per result SEO you only pay a fee when you start seeing results.
Because this model is so result-oriented, it improves overall rankings, organic website traffic, and revenue faster than any traditional plan and the best part is that you have to a shell a penny only when it does so.
The pay per result SEO model is the best way to scale up the projects at your agency as the model fits every business from small companies to large corporations irrespective of their size.
How are Pay Per Result SEO and Traditional SEO different?
The two SEO models differ in various aspects, here I have mentioned a few:
1. Payment Structure:
In the traditional SEO model, you are required to pay a monthly fee irrespective of results whereas in the pay per result SEO model, after spending a nominal onboarding/joining fee, you start paying only when you see results.
|Month||Traditional SEO Charges (In $)||Pay Per Result SEO charges (In $)|
*Ranking for the same number of keywords.
* P.S: These are for wholesale clients.
To Build a successful Pay Per Result SEO Agency Click Here to”Rank Any Business On The First Page of Google”
As I wrote earlier in the article, SEO is an expensive exercise because you have to pay a monthly fee without any guarantee of results and for this very reason, some businesses choose not to opt for SEO. However, with pay per result SEO, you guarantee results to your clients without paying a single penny in advance.
This way, clients with budget constraints are at ease with the fact that every penny of their money is being spent wisely. This way, your agency can reel in clients with budget constraints and still make margins of them.
3. Aggressive results:
Pay per result SEO is a faster, more aggressive approach to SEO than its traditional counterpart. The foundation of Pay per result SEO’s business model relies on getting results and getting them quickly. However, it takes into consideration the due attention that needs to be paid to each keyword on an individual basis to get results. In Contrast, traditional SEO focuses on enhancing your website’s overall SEO score for a broad set of keywords.
Misconceptions about Pay Per Result SEO
- Most people shy away from pay per result SEO model because they have been misinformed that Pay per result SEO model employs shady black hat tactics to attain results. Sadly, some agencies do the same as well but trust me. It is the case of a few fishes ruining the pond and not the pond being entirely dirty.
Pay Per Result SEO agencies hire top of the line experts who are incredibly result-driven and hence produce the kind of results that this model promises.
- Another criticism of the Pay Per Result SEO model is that rankings attained by it are far fetched and not long-lasting. Well, this couldn’t be farther from the truth. Pay Per Result agencies are bound to maintain your rankings because that is how they get paid and if your rankings do not last you are not obligated to pay them anything.
How do I get started with Pay Per Result SEO?
While there are many pay per result SEO programs in the market right now, I feel the uSEO program from Umbrella is the best for your agency because I used it for mine.
uSEO support experts addressed all my misconceptions regarding the pay per result SEO model like slow speed of results, the incurring expenses of capital and resources right from the off.And instead provided me with a top-notch program, aggressive conversion rates, and certifications as an added incentive.
From my experience, I feel it is perfect for agencies that are still wary about the prospects of selling SEO services as the program is
- Cost-effective (60%+ margins to the agency),
- Non-labour inclusive (they do all the work for you),
- And most importantly, result-driven (easy to sell, easy to entice clients).
I am a passionate blogger sharing business tips. I write primarily on SEO, Email Marketing, CRM, Marketing Automation and covers the entire gamut of marketing.